Getting back to double digits
GTM services for enterprise IT and B2B SaaS category leaders
About us
Recurve exists to help tech leaders reclaim profitable growth. A GTM advisory and fractional firm, we work with global IT services and B2B SaaS companies to pinpoint new opportunity, differentiate storytelling, and improve pipeline and retention.
A 5x CMO with 30 years of operator experience, our founder personally delivers each engagement while tapping a network of GTM experts in key locations globally based on client needs.
We are dedicated to working with CEOs and CMOs to identify the highest potential areas where you have the right to win, and pulling the right GTM and rebrand levers to capture them.
The challenge
As a category leader, you've won substantial market share and set the standard for innovation. But this means competitors are circling same time the segment matures, putting pressure on topline and margins. Call it the curse of the incumbent.
To restore growth, there's a pattern. Companies transform their business; make serial acquisitions; diversify products, services and routes to market; move to the required new sales and customer coverage models, and invest more in brand and marketing.
This creates new challenges for your go-to-market:
Strategic diffusion
Outdated position
GTM friction
Scaled complexity
Inconsistent top market priorities
Buyers don't know "the new you"
Revenue engine disconnects
Duplication and inefficiencies
Industries served
B2B tech challenges range from margin erosion, product cycle compression to disintermediation. In industries whipsawed by AI, it's crucial to tackle long buying cycles, complex partner ecosystems and GTM maturity.
IT Services
AI has fundamentally rewired economics, delivery models and buyer expectations for the IT industry. Recurve addresses the needs of IT services companies that provide consulting, systems integration and managed services for cloud, software, cybersecurity, IoT, analytics and AI.
B2B SaaS
Enterprise SaaS customers want faster time-to-value, consumption or usage based pricing, and intelligence driven features. Recurve addresses the needs of horizontal platforms and vertical applications, combined with experience across regulated industries as well as con-, health-, and fin-techs.
Partner Channel
Whether you’re a VAR, GSI or hyperscaler ecosystem play, the days of resale plus attach are over. Winners have moved to lifecycle value ownership, recurring managed services, orchestration, IP-based services and joint solutioning. Recurve knows direct, multi-partner and marketplace models.
Our services
Recurve offers GTM advisory, brand strategy and fractional CMO services designed for your business needs and efficient revenue growth and retention.
We deliver GTM assessments, 90-day GTM plans and functional deep dives for product, marketing, sales, customer and partner. Prioritize your ICP and offers and then run revenue plays needed to increase pipeline and retention.
GTM Advisory
As a Metaforce partner, we offer complete rebrands, corporate identities and brand (product) architectures followed by global rollouts. Brand can also be driven through to GTM. Differentiate, raise awareness and enable sellers.
Brand Strategy & Activation
A CMO for 15 years, Susanna can re/build the right plan and execute on it, working with your current team or external GTM and brand resources. Speed program launches and multiply impact.
Fractional CMO
Leading marketing on over 75 transactions, many of them global, Recurve provides M&A GTM due diligence through post-merger integration services. Recurve also supports exits, IPOs, carveouts and joint ventures.
M&A GTM Services
Meet the team
Recurve brings deep CMO experience combined with the power of GTM and brand networks that can be leveraged for each client's specific needs.
Susanna Parry-Hoey, Founder
Susanna is a 5x CMO with 30 years at top global professional services, technology solutions and B2B SaaS organizations. She architects marketing engines that drive revenue growth, brand authority, product traction and partner synergies. Her work has helped businesses reach $100M, $1B and $5B milestones in highly dynamic and competitive markets.
As CMO, Susanna has exceled at pivots and transformations. She supported a NASDAQ IPO for digital solutions provider Presidio, a PE-backed carveout of NCR Voyix's digital banking division, and 75 M&A integrations and internal ventures.
She holds a BA in political science and economics from Yale University and an MBA in marketing and information systems from the NYU Stern School of Business.
GTM OS Partner
Recurve is a GTM OS certified partner, bringing access to research insights and proven frameworks as well as a peer network of CMO and CRO certified partners.
GTM Partners is a go-to-market advisory network known for its proprietary GTM Operating System used by hundreds of companies for scalable revenue impact.
With original research, events and training, its frameworks have become the industry standard for 75,000 go-to-market practitioners. Hundreds of companies use their assessments to determine GTM maturity, and implement GTM strategies and tactics.
Metaforce Partner
Susanna is a Metaforce Partner and GTM Practice Leader.
This elite "special forces" brand and marketing firm, cofounded by former Landor Chairman Allen Adamson, is comprised of all-stars from iconic advertising agencies and former CMOs. Metaforce offers cross-platform expertise in strategy, go-to-market planning, branding, creative, digital, performance marketing, and production.
Partners have worked with Accenture, Amazon, Amex, FedEx, GE, Goldman Sachs, Johnson & Johnson, Microsoft, P&G, Verizon and more.
Client experience
Susanna brings learnings as a marketer from the frontlines at Accenture, Booz (later PwC's Strategy&) and Deloitte. Later, as CMO she repositioned Cognizant’s $5B digital business as an industry leader. At SoftwareOne, a $1B technology solutions leader, she transformed marketing to drive a multimillion dollar annual pipeline and closed ARR.
21%
21–22% annual growth (FY 2021 & 2022) from USD 338M to 505M across six service lines for a global technology services company
$1.3B
CMO for 4 major transactions, including a USD 1.3B IPO on NASDAQ and a USD 624M PE acquisition
4 rebrands
4 global rebrands spanning storytelling, corporate identity, activation, portfolio rationalization and sales enablement
75 M&As
Marketing leader for 75 tuck-ins, bolt-ons, carve outs, joint ventures and divisions in NORAM, LATAM, W&E Europe and APAC.