Accelerating growth through focus
GTM consulting and fractional marketing for B2B technology services, AI-SaaS and advanced manufacturing companies
About us
Recurve works with tech services, AI-SaaS and advanced manufacturers to achieve breakout growth. Together we can pinpoint opportunity, differentiate storytelling, and accelerate revenue and retention.
A 5x CMO with 30 years of operator experience, our founder Susanna Parry-Hoey is dedicated to working with CEOs, CROs and CMOs to advance their success.
Recurve's specialty is accelerating organic growth through focus. We do this by identifying the highest potential areas where you have the right to win, and pulling the right GTM, rebrand and change levers.
We also accelerate inorganic growth with deal-ready marketing and communications - including preparatory groundwork, due diligence, launch and integration for successful exits, acquisitions and IPOs.
The challenge
As a category leader, your business has won substantial market share and set the standard for innovation.
Hitting the next growth curve - through scaling, diversification or a transaction - will test the business in new ways.
Challenges to address include:
Strategic diffusion
Inconsistent top market priorities
Outdated position
Buyers don't know "the new you"
GTM friction
Revenue engine disconnects
Scaled complexity
Duplication and inefficiencies
Industries served
B2B tech services, AI-SaaS and advanced manufacturing challenges range from AI disruption and new competition to product cycle compression and margin erosion.
As industries and businesses continue to be transformed by AI, it's even more crucial to optimize buying cycles, partner ecosystems and GTM maturity.
Tech Services & Channel
B2B AI-SaaS
Advanced Manufacturing & Equipment
AI has fundamentally rewired economics, delivery models and buyer expectations for the tech services industry. Recurve understands the needs of consulting, systems integration and managed services providers in AI, data, cybersecurity, cloud, software and digital engineering. Models include direct, partner channel and marketplace models.
Customers want solutions with faster time-to-value, consumption pricing, and intelligence driven features. Recurve addresses the needs of AI-native businesses launching B2B horizontal or vertical platforms and applications, combined with experience across regulated industries.
Advanced manufacturing faces its most strategic reset in decades. For specialized sectors indexed to quality, customization and responsiveness, the opportunity is unmistakable. Recurve has marketed in industrial equipment, IIoT, smart factories, supply chain, manufacturing systems, digital twin and construction BIM platforms.
Our services
Recurve offers GTM consulting, brand strategy, fractional marketing services and corporate transaction support designed for your business needs. Whether through scaling, diversification, or preparing for an exit - we are your partner in accelerating revenue and maximizing enterprise value.
Leveraging proven frameworks, we conduct GTM assessments, 90-Day Planning and functional deep dives. Design focused commercial plays, and remove bottlenecks across marketing, sales, customer and partner teams.
GTM Consulting
Partnering with Metaforce, we provide brand strategy, corporate identities and brand/product architectures with global rollouts. Brand can also be driven through to GTM. Differentiate, raise awareness and enable sellers.
Brand Strategy & Activation
A CMO for 15 years, Susanna can re/build the right plan and execute on it, working with your current team, select experts and agencies, and AI agents. Speed program launches. Multiply brand and revenue impact.
Fractional Marketing Services
Transaction Marketing & Comms
Recurve has led marketing and communications for over 75 corporate transactions, many of them global. We support exits, IPOs, carveouts and M&As for closely held or publicly listed ownership. Maximize entity value.
Meet the team
Recurve brings deep CMO experience combined with the power of GTM and brand networks that can be leveraged for each client's specific needs.
Susanna Parry-Hoey, Founder
Susanna is a 5x CMO with 30 years at professional services, technology solutions and B2B SaaS organizations from Accenture, Deloitte, Cognizant, SoftwareOne and Diligent.
She architects marketing engines that drive revenue growth, brand authority, product traction and partner synergies. Her work has helped businesses reach $1M, $100M, $1B and $5B milestones in highly competitive and growth markets.
As CMO, Susanna excels at inflection points. She supported a NASDAQ IPO for digital solutions provider Presidio, a PE-backed carveout of NCR Voyix's digital banking division, the ramp to an Insight Partners acquisition, and 75 M&A and internal ventures.
She holds a BA from Yale University and MBA from the NYU Stern School of Business.
GTM OS Partner
Recurve is a GTM OS certified partner, bringing access to research insights and proven frameworks as well as a peer network of select CMO, CRO and CCO certified partners.
GTM Partners is a go-to-market advisory network known for its proprietary, AI-powered GTM Operating System for scalable revenue impact.
With original research, events and training, its frameworks have become the industry standard for 75,000 go-to-market practitioners. Hundreds of companies use their assessments to determine GTM maturity, and implement GTM strategies and tactics.
Metaforce Partner
Susanna is a Metaforce Partner and GTM Practice Leader.
This elite "special forces" brand and marketing firm, cofounded by former Landor Chairman Allen Adamson, is comprised of all-stars from iconic advertising agencies and former CMOs. Metaforce offers cross-platform expertise in strategy, go-to-market planning, branding, creative, digital, performance marketing, and production.
Partners have worked with Accenture, Amazon, Amex, FedEx, GE, Goldman Sachs, Johnson & Johnson, Microsoft, P&G, Verizon and more.
Client experience
Susanna brings learnings as a marketer from the frontlines at Accenture, Booz (later PwC's Strategy&) and Deloitte. Later, as CMO she repositioned Cognizant’s $5B digital business as an industry leader. At SoftwareOne, a $1B technology solutions leader, she transformed marketing to drive a multimillion dollar annual pipeline and closed ARR.
21%
21–22% annual growth (FY 2021 & 2022) from USD 338M to 505M across six service lines for a global technology services company
$1.3B
CMO for 4 major transactions, including a USD 1.3B IPO on NASDAQ and a USD 624M PE acquisition
4 rebrands
4 global rebrands spanning storytelling, corporate identity, activation, portfolio rationalization and sales enablement
75 M&As
Marketing leader for 75 tuck-ins, bolt-ons, carve outs, joint ventures and divisions in NORAM, LATAM, W&E Europe and APAC.